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Consuming Food and Beverage at the Airport:

See on Scoop.it - AirportBox

Authors : Mariella Pinna  Giacomo Del Chiappa 

The present study aims to investigate this somewhat neglected area of marketing research. Specifically, it analyzes a) which are the food and beverage formats (bar, fast food restaurant, restaurant, retail shop and vending machine) that consumers use the most when being in airport area,

Shirley de Silva’s insight:

When the reason of travelling and the nationality of respondents were considered, the present study showed some significant differences in the way they consume food & beverage in airport areas. 

Authors : Mariella Pinna  Giacomo Del Chiappa

April 11th 2014
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