Shirley de Silva

226 507 3007   

Combining knowledge with lived experience and values to transform organizations.

“I began my career journey in the creative sector and eventually transitioned to the business world, bringing along a fresh perspective and an out of the box mindset.  Nothing contributes more to the achievement of strategic goals than the result-focused ability to look at things differently and to identify fresh perspectives to solutions."


Interim Executive

Provides full Executive and leadership  services as needed to handle all of the day-to-day needs of your organizations and their teams in the private and public sectors - including aviation, charity and not-for-profit. 

Plays an integral role in helping companies through periods of organizational change and growth. 


Strategic Advisor

Participates in the development of strategic and operational business plans that accelerate achievement of the organizations’ goals and objectives.  Oversees aspects of the organization to ensure optimal efficiency and suggests strategic business tactics.  Elevates the brand and engagement with thoughtfully executed marketing plans and messaging that is clear and memorable.

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Social Researcher

Designs, manages and undertakes research projects to investigate  issues and report on findings.  Uses a variety of methods to gather their information; this can include questionnaires, surveys,  focus groups and interviews. 
Profile
Six Challenges Facing the Nonprofit Sector
                                                                      (University of Notre Dame, 2020)
The top priority from years past – acquiring new donors – has been eclipsed by the need for nonprofits to engage the community, retain current donors and promote general brand awareness, according to the website Nonprofit Marketing Guide. Nonprofits continue to evolve in the face of social change. 
Six challenges that faced the nonprofit sector.
  • Fiscal: How do nonprofits change pre-existing patterns and identify new funding sources, such as self-generating revenue from monetizing assets such as unused building space?
  • Competitive: How do nonprofits make themselves stand out? How do they utilize brand recognition to energize and mobilize their supporters?
  • Effectiveness: How do nonprofits measure and promote effectiveness by establishing goals and letting donors know what has been accomplished?
  • Infrastructure: How does a nonprofit utilize its resources to build a solid infrastructure? Alford recommended nonprofits focus more on research and development.
  • Legitimacy: How do nonprofits overcome public skepticism and distinguish themselves from the organizations that don’t do what they promote and often are found misusing donation dollars?
  • Growth: How do nonprofits continue to grow, make positive impacts and effect change?
Among the findings: Participating nonprofits ranked a lack of time to produce quality content as the biggest challenge faced, followed closely by a lack of funds for direct expenses and an inability to measure effectiveness.

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